Run a clinic, not a corporation
The New York Times got it right: “Veterinary care prices have soared in the past decade.”
But they ignored you.
It’s true—specialty care, advanced diagnostics, and corporate practices have turned veterinary medicine into an industry that rivals human healthcare.
For pet owners, healthcare options are overwhelming.
For you, the stakes are just as high.
You’ve invested years and tens of thousands of dollars into your education and practice.
You know the realities of what it takes to run a clinic:
staff salaries
equipment upgrades
a mountain of overhead
Unlike corporate practices, you aren’t forced to squeeze every client for a profit, but you still need to be profitable.
Here’s the difference:
You can explain costs transparently. Be upfront about why care costs what it does—education, equipment, staff expertise—and help clients understand the value behind it.
You can offer options. From gold-standard care to more affordable solutions, give pet owners the ability to make choices that align with their budget.
You can focus on efficiency. Streamline your operations to keep fees reasonable without sacrificing quality.
You can meet clients where they are. Accept CareCredit or offer payment plans for those who need flexibility.
Profitability isn’t about greed; it’s about sustaining your practice and the exceptional care you provide.
Your independence from corporate-owned practices is your superpower.
So, refine your practice’s approach to profitability.
Contact me to schedule a one-on-one consultation to ensure your growth is both sustainable and compassionate.