Stop Letting Looks Sabotage Your Practice

The line of clients filing into your exam rooms never ends. 

The bottom of your priorities: uniforms. 

They feel like a small detail compared to diagnostics, surgeries, and client education. 

But in veterinary medicine, small details add up fast. 

Uniform guidelines help you set your practice up for clarity, safety, and professionalism.

Guidelines like these set you up for success:

  • Different colored scrubs based on your status as a doctor or a tech.

  • Clean, close-toed shoes. 

  • A certain color palette or personalized business shirts for desk staff. 

  • Clear rules about hair, nails, and jewelry. 

Without guidelines, here’s what happens:

  • Lack of infection control risks. Shoes, scrubs, protective wear—it all matters. It’s not good if a tech wears the same shoes in surgery that they wore to the dog park earlier.

  • Clients get confused. They can’t tell who’s a doctor, a tech, or a front desk worker. A client will get frustrated if they aren’t getting answers from someone they think is a tech, when really it’s your receptionist.

  • Staff get frustrated. No one knows what’s “professional” or “appropriate.” If you bring on a new tech, they’re not going to know how to dress appropriately for work based on what their coworkers are wearing. 

  • Your company image suffers. An inconsistent team look makes your practice feel less credible. If a first-time client walks in to find every staff member dressed for a different work environment, they’ll wonder if you know what you’re doing. 

You’re running a small business in one of the most demanding fields out there. 

Don’t let something as fixable as uniforms undermine your practice. 

Put the system in place now and watch how much smoother your team (and client experience) becomes.

I put together a list of other tools to help you place your best foot forward in the business you care about. 

Visit my resource library.

 
Shirley Lockhart